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Creating Distinctive and Attractive Designs on Precast Concrete Faces
Concrete is a popular, versatile, and durable construction material, and it has the potential to be very beautiful as well. Graphically imaged precast concrete is a creative, inspiring technology that can be used by architects and designers to create visually impactful building façades and other concrete surfaces. Discussed are the fabrication process, design possibilities, and budgeting considerations. Global case studies present a range of applications of both stock and unique designs.
Upon completion of this course, the Learner should be able to:
- Elaborate on the benefits of graphically imaged precast concrete, including its low maintenance, durability, speed of construction, and use of recyclable materials.
- Explain the fabrication process and how using surface retarder membranes eliminates silica dust exposure, the need for panel sealing after fabrication, and the use of harmful chemical substances, all associated with other precast finishing methods.
- Discuss the design possibilities and recall the recommended layouts and patterns for graphically imaged concrete panels to suit budget, aesthetics, and precast panel configurations.
- Use project examples to illustrate how graphically imaged concrete makes architecture more interesting, thereby engaging people with the built environment.
Approximately 1 hour. Delivered online, at your own pace.
Presented by John M. Carson
on behalf of AltusGroup.
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Presenter Information

Name: John M. Carson
Title: Executive Director, AltusGroup, Inc.
Background:
Mr. Carson is a strategic marketing and technical business development veteran who has worked for industrial conglomerates such as Hercules, Himont Polyolefins, Dupont, Hexcel Corporation, and Chomarat Group in the course of his career, in addition to having owned several entrepreneurial businesses.
Mr. Carson is executive director of AltusGroup, Inc., a for-profit corporation owned by its founding members and focused on precast technology development, licensing, and innovation. It is comprised of fifteen of the leading precast concrete firms in North America, several international affiliates, and strategic innovation partners. AltusGroup members have over two dozen manufacturing plants and total group revenues exceeding $1 billion.
AltusGroup is a member of PCI and is engaged with various allied industries and organizations in support of precast concrete innovation.