Acquiring ideal clients and developing a productive rapport so you retain them are the keys to growing and maintaining a successful design business. Presented here are digital marketing strategies to help attract potential clients, factors to consider when vetting clients, best practices for effective communication, and methods to employ to minimize conflict.

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Upon completion of this course, the Learner should be able to:

• Summarize four mandates concerning the acquisition and retention of the ideal client.
• Discuss four considerations to keep in mind during the client vetting process to help determine when you should say yes and recognize when you should say no.
• Implement digital marketing strategies involving email lists, website content, and valuable partnerships to help grow your client base.
• Utilize six methods to minimize conflict so the focus is on job completion while keeping professional relationships intact.

Approximately 1 hour. Delivered online, at your own pace.

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