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Every designer needs a strong digital presence to stake a place in a crowded marketplace. This course presents easy-to-implement, expert advice for how creatives can craft effective websites and social media profiles that help build their brands and attract prospective clients.
Interested in taking this course for free? Become an AD Pro member today. Join here.
Upon completion of this course, the Learner should be able to:
- Determine how their website fits into their digital marketing needs, set design goals for their website designer, and improve search engine optimization (SEO).
- Create and maintain an Instagram profile that reinforces their brand, builds a targeted following, and supports generation of solid leads.
- Create a Facebook business page that can appeal to existing and potential clients.
- Devise strategies for taking photographs that have potential to drive social media success.
Approximately 1 hour. Delivered online, at your own pace.
Presented by Mel Studach on behalf of Architectural Digest - AD PRO. View the Privacy Policy .
Presenter Information
Name: Mel Studach
Title: Editor, Writer, Condé Nast
Background: Mel Studach is an editor and writer with experience working for AD PRO, Business of Home, Inc. magazine, and Midwest Living. With her work, which ranges from industry news and market coverage to operational service journalism, she hopes to give creatives the insight to better their businesses.
