An Introduction to Priming

Presenter Information

Name: Liz Krauthammer

Title: Brand Manager, Rust-Oleum Corporation

Background: Liz Krauthammer is Brand Manager for Zinsser primers at Rust-Oleum’s Somerset, NJ location. Liz has more than 20 years professional experience, including 10 years working with Zinsser domestic brand management as well as in international sales. Liz works closely with Zinsser labs in product development, with Rust-Oleum’s cross channel sales force and with end-users of Zinsser brands to ensure product development and brand messaging are relevant to today’s professional and consumer market needs and expectations. Drawing from her experience teaching at Rutgers University, conducting sales training and customer workshops, working with chemists through product development and complaint investigations, and extensive end-user research, Liz is uniquely qualified to present this primer course.