This course is no longer active. AEC Daily will not report completion information for this course.
Approximately 1 hour
For the typical homeowner choosing exterior color can be a daunting task; however, there is guidance available to help choose color palettes that complement the exterior of the home. This course presents the FRESH approach: a strategic method used for the selection of colors for the exterior of buildings. The course focuses on both residential and commercial design considerations, and details the steps to follow in the color selection process to achieve a harmonious design.
Presented by Kate Smith on behalf of DaVinci Roofscapes.
This course is ONLINE: SELF-PACED. Experience it on your own schedule, at your convenience.
You can review the privacy policy that applies to this course: DaVinci Roofscapes Privacy Policy
AEC Daily uses the following classification system to identify varying levels of sustainable design information contained within courses.
This course contains minimal sustainable design information.
This course contains partial sustainable design information.
The majority of this course is made up of sustainable design information and this course may qualify for USGBC approved GBCI CE Hours, please check course details pages for particulars.
The focus of this course is sustainable design. This course may qualify for USGBC approved GBCI CE Hours, please check course details pages for particulars.
This course contains sustainable design education. These courses are approved by GBCI for Specific CE hours.
One symbol indicates courses that address accessible design in a small portion of the course. These courses do not meet the requirements of the California Architects Board. Please verify with other state boards before considering these courses as accessibility education.
Two symbols indicate a course in which the majority of the material covers accessible design. These courses may meet the requirements of the state boards. Verify the requirements with the boards (i.e. California and Texas) for accessibility education.
Name: Kate Smith
Title: President & Chief Color Maven, Sensational Color, DaVinci Roofscapes
Kate Smith works with companies, large and small, who are building a relationship with their customers around color. She helps them by creating compelling stories about their company, products, and services that can be distributed in print, on air, online, or via social media.
Her clients offer great products and services but often find that their customers don’t feel confident when making a purchase decision involving color. Kate is able to get inside the buyer’s mind, understand why they hesitate, and develop exactly the right information or tools at every step in the process to allow customers to make a color decision they feel good about. The result is that the company Kate works with develops a trusted relationship with their customers and sees a positive impact to their bottom line because they are seen as a resource not just a seller.
She is a contributing editor to House Beautiful and CQ magazines. Her quotes, interviews, and articles regularly appear in the InStyle, Family Circle, Cosmopolitan, Washington Post, Miami Sun Sentinel, Chicago Tribune, Boston Globe, and many other well-recognized publications. She has appeared on-air numerous times including on CBS Sunday Morning, Great Day Houston, the Christopher Lowell Show, BT Television, and Coast-to-Coast AM.
Kate Smith is an active member and Chair holder in Color Marketing Group, the premier international association for color design professionals. She is also the creator of a fully accredited Color Certification program for design professionals. Kate holds a BFA from Kent State University.
