Multi-Layer Decking: Using Cellular PVC Technology to Replicate Exotic Hardwood

Presenter Information

Name: Steven Booz

Title: Vice President, Product Development & Product Management, Westlake Royal Building Products

Background: Professionally, Steve is a 20 year veteran in the residential Building Materials Industry and has worked for building materials distributors as well as for building materials manufacturers. Most of his career has been working for manufacturers who convert plastic compounds or cement compounds into long-life building materials in the replacement of wood. The types of products (plastic or cement) are primarily exterior residential building products such as siding and trim, decking, fence and railing, fireplaces, etc. Steve’s career started in sales as a field sales representative and progressed to Marketing management and product line management where he gained experience with new product development processes as well as broad experience in Marketing. His career progressed further into Marketing and Sales Leadership positions for the past 15 years to his present position which heads up new product development and product management functions within the largest business units of Royal. In his spare time, Steve enjoys working on home improvement projects, most recently completing a deck renovation.