Specifying and Utilizing Alaska Yellow Cedar Building Products

Presenter Information

Name: Erik Ostensen

Title: Director, Marketing and Product Management, Western Forest Products

Background: Erik Ostensen started his career in the building supply industry working with North America’s largest manufacturer and distributor of interior moldings, Metrie. While there, Erik began working with the A&D community, educating them on his company and products to help with the decision-making process and specification of the right products, at the right price, for the right purpose. Erik transitioned into a sales director role for a couple of years at Beacon Roofing before settling in at Western Forest Products in their newly appointed marketing leadership role. Erik now manages the marketing and product management team at WFP, working toward the vision of marketing products closer to the end users through promotion and education.