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Creating a Meaningful and Productive Digital Presence

This course is no longer active. AEC Daily will not report completion information for this course.

Every designer needs a strong digital presence to stake a place in a crowded marketplace. This course presents easy-to-implement, expert advice for how creatives can craft effective websites and social media profiles that help build their brands and attract prospective clients.

Interested in taking this course for free? Become an AD Pro member today. Join here.

Upon completion of this course, the Learner should be able to:

  • Determine how their website fits into their digital marketing needs, set design goals for their website designer, and improve search engine optimization (SEO).
  • Create and maintain an Instagram profile that reinforces their brand, builds a targeted following, and supports generation of solid leads.
  • Create a Facebook business page that can appeal to existing and potential clients.
  • Devise strategies for taking photographs that have potential to drive social media success.

Approximately 1 hour. Delivered online, at your own pace.

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