Most AE teams are extremely thoughtful when developing their designs, but often let communicating their brand or actively pursuing ideal clients fall to the wayside. Marketing and business development are the twin engines that fuel your AE firm's ascent, and understanding their synergy is paramount. Join Founder of Teiger Consulting Douglas Teiger, FAIA, as he unravels the secrets to sustainable growth and revenue predictability. Distinguish between marketing, the craft of establishing your brand and nurturing qualified leads, and business development, the strategic art of cultivating relationships with potential, new, and existing clients. In this session, Douglas unveils a systematic approach to tracking leads, tailored to teams of all sizes, and helps you design an opportunity pipeline. By the end of this session, you'll possess the knowledge and tools to master finding and retaining ideal clients for consistent and predictable revenue.

Presented by various experts on behalf of BQE Software Inc.