Rewriting the Fee Formula: A Smarter Model for Pricing Your Services

Are you tired of watching your fees shrink as your expertise grows? Does it feel like the better you get at architecture, the less money you make per project? You're not alone—and you're not stuck. This webinar challenges the conventional wisdom of hourly and percentage-based fees that most AE firms have been trained to follow. This interactive webinar reveals a more powerful approach to pricing that aligns with the actual value you create for clients, not just the time you spend or the construction costs you influence. In this 50-minute session, you'll discover why traditional pricing models punish efficiency and reward inefficiency—and learn a proven framework for breaking free from the "efficiency penalty" that's keeping your firm trapped in a race to the bottom. Whether you're a firm owner looking to improve margins, a principal tired of competing on price, or an architect planning to start your own practice, this webinar will fundamentally change how you think about your value and your fees.

Approximately 1 hour. Delivered via webinar or face-to-face presentation. Available sessions shown below.

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