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New Courses Featured This Month
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Bronze Architectural Hardware: A Sustainable Design Option
Provides an overview of the characteristics, types, and manufacturing of architectural bronze hardware, including a discussion of the advantages of specifying bronze door hardware as part of a sustainable design strategy.
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Naturally Durable Wood Products - The Cornerstone of Sustainability and Green Building
Provides an overview of naturally durable wood products, their role, and applications within the green building movement.
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Design Considerations for Architectural Metal Panels
Provides an overview of metal wall panels and the rain screen system, wall panel evolution from press broke to gasket joint, and wall panel materials including natural metals.
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Stainless Steel Hardware: Design, Function, and Applications
Provides an overview of stainless steel door hardware including discussions on trends, sustainability, properties of stainless steel, and hardware function and applications.
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Marketing Tips
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Marketing Tips Provided by Architect Profits
Tip #3 - That’s For Me
Too many architect’s position in the marketplace is as “just another architect” in search of anybody as client. The only qualification that a potential client needs to have is that they have a project to be done right now. They are all promoting their services the same way: the Whats of What We Do. You can take things like their brochure and “portfolio” and cut the names out, mix them up, scotch tape them back and you won’t do much damage. Most architects are competing in the same media in the same way, promoting their services in the same way, and competing for the same projects. The result? The “sameness” results in the architects fighting over limited clients and suffering declining profits to get the project.
Tools to use: You should strive to give yourself great power and leverage with the “that’s for me” reaction. When a potential client receives a piece of mail or email, rather than it being perceived as general and generic mainstream, it’s of great specific interest to them. Niche marketing does the exact opposite of what most architects do which is to be all the things to all people. This “all” approach leads to being nothing to everyone. For example, if you were to market to do office remodels, narrow your focus to a single specialty: you could use an ad in a magazine just for dentists so you can have the ad made specifically targeting their needs. The “that’s for me” reaction is there.
Architect Profits currently sponsors an online education course on the AEC Daily website. Learn more... |
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AEC Daily Bulletin - December 2009
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December Learn & Earn Contest
The Learn & Earn With AEC Daily Sweepstakes
Has Been Extended to December 31, 2009
You could WIN a $100 PRIZE just for successfully completing any of the FREE online AIA-certified courses available at AEC Daily's Online Learning Center.
With 261 FREE online continuing education courses available, you have multiple chances to win!
Contest winners:
Congratulations to James Brittain from Valrico, Florida, Alfredo Da Silva from Newark, New Jersey, Ken Reiswig from Owasso, Oklahoma, Dan Colella from Grand Haven, MI and Ping Yip from Newport News, VA.
Here's what one of our winners had to say:
Thank you very much for your call and the prize! I had no idea there was even a contest. I have enjoyed the courses on your website and have learned something from each one I have taken. Thank you for putting together such a great program.
Please visit http://redirect.aecdaily.com/s18122/www.aecdaily.com/contest for complete rules & regulations. |
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