BALTIMORE--(BUSINESS WIRE)--March 1, 2006--Vertis today announced the results of its proprietary Customer Focus(R) 2006: Furniture study, which shows adults 18-34 are more likely to plan furniture purchases this year, compared to other age groups. These adults are also more likely to buy or build a new home in the next twelve months as stated by 14 percent of women and 13 percent of men 18-34. "New homeowners are emerging consumers for furniture stores, and it is important for advertisers and marketers to reach out to this demographic through a medium that resonates with them," said Jim Litwin, vice president, market insights, at Vertis.
