Arizona Homebuilder Offers Innovative Web-Based Technology to New Homeowners

October 27, 2006

Each New Trend Homes Homeowner to Receive Homefree™, an Innovation in Customer Service SCOTTSDALE, Ariz.--(BUSINESS WIRE)--For the first time, new homeowners will have access to Homefree, a personalized, online home maintenance plan, thanks to an agreement between Trend Homes, Inc., a Valley homebuilder, and Ethix Media, LLC, the producers of Homefree. Trend Homes will give each of its new home buyers a ready-to-use subscription to Homefree, fully populated with information specific to the new home, and complete with a year-round maintenance plan and monthly e-mail reminders. Loaded with data including a full home inventory of materials, systems, serial numbers, and appliances, Homefree can be used right away by homeowners to take a preventive approach to home maintenance. Each online subscription to Homefree is customized for each homeowner. Unique details from location to custom paint colors can be added to the program for every subscription. “Trend Homes has a rich history of excellent customer service and innovation. By providing Homefree to every new homeowner, they continue to set the bar,” said Tom Blondi, CEO of Ethix Media. “After all the boxes are unpacked, new homeowners often find themselves with lots of questions about how to care for the systems or amenities in their homes; Homefree is a tool that helps answer those questions. It acts as a central repository for all the information that’s vital to their new home and automatically prompts homeowners when it’s time to perform routine maintenance.” Homefree simplifies home maintenance for busy homeowners so they can make smart maintenance decisions in just minutes a month. With Homefree, homeowners need only to glance at the dashboard on their personalized site to keep on top of home maintenance issues. In addition, helpful monthly e-mail reminders are sent with recommendations specific to each homeowner. Homefree subscribers know what to do and when to do it to keep their homes running at optimum levels. “Our goal is to continue offering the highest-quality homes, together with a valuable tool in Homefree that will serve as a ‘how-to guide’ for homeownership and maintenance,” explained Ty Fields, General Counsel and Vice President of the Warranty Department for Trend Homes. “Offering a free Homefree subscription to new home buyers for two full years is another indicator of our unwavering desire to cultivate long-term relationships and provide top-notch customer service.”

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