BENTON HARBOR, Mich. (September 5, 2007) – Custom Builders USA (CBUSA) has selected Whirlpool Corporation as its National Partner in Quality (NPIQ) in the appliance category. CB-USA is a management company that develops and maintains powerful, local networks of professional builders, vendors and national manufacturers to achieve higher levels of service and increased productivity. As the NPIQ for appliances, Whirlpool Corporation will help CBUSA homebuilders complement their homebuyers’ individual lifestyles with a portfolio of brands to choose from, including Jenn-Air, KitchenAid, Maytag, Whirlpool and Gladiator. “We are delighted to partner with an industry leader like Whirlpool Corporation,” said Lee Odess, chief operating officer of CBUSA. “As part of CBUSA, these custom homebuilders depend on quality products to build the best homes in their markets, and products from Whirlpool Corporation will help them succeed in this goal.” Founded in 2005, CBUSA is dedicated to the continuous research and improvement of products and services within the building industry and promoting long-term relationships between builders, local suppliers and manufacturers. CBUSA currently has groups in Atlanta; Charleston, South Carolina; Charlotte, Raleigh and Wilmington, North Carolina; Chicago; Cleveland; Denver; Houston; Indianapolis; throughout New Mexico; the Northern Virginia/Washington D.C./Southern Maryland metro market; Orlando, Florida and throughout Utah. Whirlpool Corporation is the world’s leading manufacturer and marketer of major home appliances, with annual sales of approximately $18 billion, more than 73,000 employees, and more than 70 manufacturing and technology research centers around the world. The company markets Jenn-Air, KitchenAid, Maytag, Whirlpool, Amana, Gladiator, Brastemp, Bauknecht, and other major brand names to consumers in nearly every country around the world. For more information on Whirlpool Corporation and its offerings for building and design professionals, please visit www.insideadvantage.com or call 1-800-253-3977.
