Maytag Brand Unveils New, Beautiful Epic(R) Front-Load Laundry

October 10, 2007

Featuring Intuitive Technology and Powerful Engineering With Oxi/ Prewash Option BENTON HARBOR, Mich. (October 4, 2007) - From top to bottom, Maytag (R) Epic(R) front-load washers and dryers deliver all of the strength and dependability for which the Maytag brand is known. Now available in a new, beautiful Arctic Blue color, the Maytag Epic is equipped with intuitive technology and powerful engineering elements. The Maytag Epic features an Oxi/Prewash option that automatically dispenses the stain-fighting performance of OxiClean(R) and other pre- treater additives before the wash cycle begins. The washer and the unique chemistry of OxiClean(R) work together to tackle tough stains like red wine, coffee and dirt. With more than 20 powerful engineering elements in both the washer and dryer, homeowners can be assured that this laundry line delivers on the rich brand heritage of Maytag. The Maytag Epic line features a Smooth BalanceT Suspension System that works like shock absorbers to help reduce noise and vibration. The washer's tilted stainless steel wash basket is constructed of super tough steel yet remains smooth to protect fabrics. The dryer's DuraCushion(TM) Dryer Drum offers a cushion finish that lasts for years, resists scratches and stains and allows clothes to gently glide off its surface without snagging. Design features like these are what Maytag loyalists have come to expect from their washers and dryers throughout the brand's 100-year history, and what have helped Maytag brand washers last longer than any other leading brand.* "Five generations of families have trusted the Maytag brand to help clean their toughest soils and care for their most delicate washables," said Drew Fraser, vice president for laundry products for Maytag brand. "With the Maytag Epic, we are living up to the Maytag brand credo of durability and dependability and offering the intuitive technology our consumers seek." Saves Energy and Intuitively Meets Homeowner Needs The Maytag Epic front-load washer is available in two ENERGY STAR(R) qualified models providing 3.8 cubic feet of wash space. Each load uses 65 percent less water and 46 percent less energy than conventional top-load washers. Intuitive features, like the IntelliFill(TM) Automatic Water Level Sensor and IntelliTempT Automatic Temperature Control, monitor incoming water temperature and minimize the amount of water used, aiding in energy conservation. The Maytag Epic front-load dryer delivers 7.0 cubic feet of drying space. The GentleBreeze(TM) Drying System incorporates diagonal airflow to dry clothes in the same amount of time it takes to wash them.** IntelliDry(R) sensor technology helps protect clothing by measuring moisture levels and temperatures as a load tumbles, minimizing the risk of over-drying and shrinking. A reversible swing door provides laundry room design versatility. Maytag Epic models are available in new Arctic Blue, Silver-on-White and Silver-on-Black. About Whirlpool Corporation Whirlpool Corporation is the world's leading manufacturer and marketer of major home appliances, with annual sales of approximately $18 billion, more than 73,000 employees, and more than 70 manufacturing and technology research centers around the world. The company markets Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Gladiator, Brastemp, Bauknecht, and other major brand names to consumers in nearly every country around the world. For more information on Whirlpool Corporation and its offerings for architects and design professionals, please visit www.insideadvantage.com or call 1-800-253-3977. # # # *Based on the average age at replacement using independent research conducted 1980, 1983, 1984, 1987, 1990, 2002 and 2006. Processed numbers of survey responses ranging from 6,000 to 35,000. **Based on a 9 lb. load.

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