NAHB National Green Building Program Anticipates Home Buyer Demands WASHINGTON--(BUSINESS WIRE)--A new survey conducted for the National Association of Home Builders (NAHB) confirms that a desire for greater energy efficiency drives consumers to choose a green-built home. “Green building is the home buyer’s best defense against soaring energy costs,” said NAHB President Brian Catalde, a Southern California home builder. “But it’s up to the nation’s home builders to make sure the cure is not more expensive than the problem itself. The NAHB National Green Building Program paves the way for authentic yet cost-effective green building,” he said. The voluntary program, based on the three-year-old NAHB Model Green Home Building Guidelines, is set to launch Feb. 14 at the International Builders’ Show® in Orlando. “New technologies, advances in building science and materials for insulation, windows and other components mean that homes are significantly more energy efficient than they used to be,” Catalde said. “Still, it’s time to take that next step. The NAHB National Green Building Program does that – and more.” The survey was conducted the week of Oct. 15 by the respected national polling firm Public Opinion Strategies.
