Newly Formed Board of Advisors Helps Company Lead in Sustainable Building Materials SUNNYVALE, Calif.--(BUSINESS WIRE)--Serious Materials today announced that it has formed a Board of Advisors to help guide its strategic growth. The group brings together leading experts in building materials, green practices, business, and government. The Board of Advisors includes: * Robert Watson - a pioneer of the modern green building movement and "Founding Father of LEED" * Ann Edminster - an environmental design consultant and one of the principal authors of LEED for Homes * Bruce King - director of the Ecological Building Network, multi-time author, and engineering consultant * T.J. Glauthier - former Deputy Secretary and COO of the U.S. Department of Energy * Alan Thielemann - former Vice President of Building Products Marketing for Georgia Pacific Corp. * Robert Rugg - Executive Director of The Drake Group, an association of leading building material dealers * Andrew L. Shapiro - Founder and CEO of GreenOrder, a sustainability strategy and marketing firm * Gregory Kats - Principal Advisor in developing $550 million of green low income housing and leading expert on green buildings and clean technology financing * John Straube - an engineer, building scientist, consultant and educator at the University of Waterloo * Mort Miller - co-founder of The GemROI Company, a sales and marketing firm for a number of major millwork and building materials manufacturers “I am honored that such a prestigious group of influential leaders has joined us,” said Kevin Surace, president and CEO of Serious Materials. “To have access to such a wealth of knowledge with an incredible diversity of perspective is truly exciting. I am confident that their expertise and counsel will be invaluable in guiding our future growth.” “Green building has become the new focus for leading builders and developers,” said Robert Watson, CEO and Chief Scientist of EcoTech International Group. “Demand for LEED certification has exploded and in some markets you can’t have a Class A building without it. I look forward to being part of Serious Materials’ leadership efforts to provide cutting edge building materials that provide superior performance and make a significant contribution toward addressing the threat of unmanageable climate change.” Serious Materials develops and manufactures sustainable green building materials that dramatically reduce the impact of the 'built environment' on the climate. Currently, over 51 percent of the total U.S. greenhouse gases come from the built environment - 39 percent to operate it and 12 percent to produce building materials. Manufacturing and installing common building materials including cement, steel, glass and drywall contribute as much carbon dioxide to the atmosphere as 100 million cars and light trucks on U.S. roads today. The negative consequences of climate change demand a new approach to building materials that are ultra-sustainable, cost-effective and energy-efficient throughout their lifecycle
