BENTON HARBOR (January 30, 2008) – One lucky attendee at the 2008 International Builders’ Show(R) will win a 10-day all-inclusive trip for two to one of the most exciting destinations in the world including: China, Egypt, South Africa, San Francisco, Galapagos Islands or the wine producing regions of Italy as part of Whirlpool Corporation’s “Exploration of a Lifetime” contest. The contest is an opportunity for the building community to explore Whirlpool Corporation and get a better understanding of its brand’s personalities and the type of lifestyle they appeals to the most. “This contest is a way to invite people to really get to know Whirlpool Corporation, in particular, The Inside Advantage(TM), and the various products and invaluable programs it has to offer while giving them a chance to win a trip to some of the most beautiful places in the world,” said Tracy Frye, senior contract marketing manager at Whirlpool Corporation. Interested contestants must visit the Whirlpool Corporation exhibit at booth #W701 where they will receive a special passport authorizing entrance into eight different discovery areas located throughout the booth. At each discovery area individuals will receive a special code on their passport. The more codes collected and submitted, the more chances they will have to win. The booth will feature eight discovery areas: · Explore Sustainability Gain green insight, hear from experts-and experience a complete sustainable kitchen. · Explore Perfection Gain green insight and discover the absolute gourmet appeal of Jenn-Air brand. · Explore Productivity Find out how Whirlpool brand helps get everything done. · Explore Togetherness See why the attraction of KitchenAid brand remains legendary. · Explore Reliability Learn how Maytag brand delivers on the demands for dependability. · Explore Solutions Check out clever, everyday answers from Amana brand. · Explore Space Investigate ultimate organization with Gladiator(R) GarageWorks. · Explore Optimism Learn how Whirlpool Corporation support Susan G. Komen for the Cure and Habitat for Humanity. For more than 30 years, Whirlpool Corporation has been committed to effectively utilizing and preserving natural resources. In 1970, Whirlpool Corporation created a corporate office for environmental control; and in 2003, the company became the world’s first appliance manufacturer to announce a greenhouse gas reduction strategy. Additionally, the company announced in 2007 plans to increase its commitment to environmentally-sound business practices by reducing total greenhouse gas emissions 6.6 percent by 2012. Whirlpool Corporation will make these global, voluntary reductions while at the same time increasing production by 17 percent. By staying closely involved with the building industry, Whirlpool Corporation is able to help support sustainable construction that ultimately saves energy and natural resources while providing homebuyers with comfortable, efficient and healthy homes. Whirlpool Corporation is the world’s leading manufacturer and marketer of major home appliances, with annual sales of approximately $18 billion, more than 73,000 employees, and more than 70 manufacturing and technology research centers around the world. The company markets Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Gladiator, Brastemp, Bauknecht, and other major brand names to consumers in nearly every country around the world. For more information on Whirlpool Corporation and its offerings for architects and design professionals, please visit www.insideadvantage.com or call 1-800-253-3977.
