BENTON HARBOR, Mich. – With 55 percent of laundry rooms throughout the U.S. on the first floor and 12 percent on the second floor*, laundry rooms are emerging from America’s basements. Today’s design-savvy homeowners are trending towards more visible and attractive laundry rooms and want appliances to match. Whirlpool and Maytag brands offer washers and dryers that are available in a wide variety of color options and designed specifically to meet homeowners’ desires for stylish and functional appliances that make a bold statement. “Continually driven by consumer insight, Whirlpool Corporation research shows that current color trends, such as greens and browns, have been inspired by nature and mark the start of a fresh new palette for the laundry room. Also, real-world blues and vibrant reds continue to resonate with homeowners,” said Tracy Frye, senior contract marketing manager at Whirlpool Corporation. “Homeowners are bored with shades of white and beige. The laundry room needs to be a personalized and livable space, and this can be achieved through design, configuration and color.” Whirlpool brand is adding three new colors to its vibrant, nature-inspired palette. Tuscan Chestnut, Ocean Sapphire and Classic Red front–load laundry pairs will join Aspen Green to complete the brand’s first line of signature colors for its front-load laundry pairs. Aspen, Tuscan Chestnut, Ocean Sapphire and Classic Red will be joined by additional signature colors from Maytag brand later in the year, including Emerald Green and Oxide. Ocean Sapphire will be available on the Whirlpool brand Duet HT(R) and Duet Sport(R) HT models. Classic Red will debut on the Whirlpool brand Duet HT(R) model this summer. These two colors, along with Emerald Green, will also be available later this summer on select Maytag brand front-loading pairs. The Whirlpool(R) Duet(R) Steam pair will be available this spring in Tuscan Chestnut. Aspen Green and White are currently available. The Whirlpool(R) Duet HT(R) system will be available in Ocean Sapphire and Classic Red later this year. It is currently available in black, white and diamond dust with brushed chrome accents, white with blue accents, biscuit with gold metallic accents and white-on-white. The Whirlpool(R) Duet Sport(R) HT system will be available in Ocean Sapphire this year. It is currently available in white with gray accents and black-on-black. Maytag(R) Epic z(TM) washer and dryer pair are currently available in Arctic Blue with Chrome, Black with Chrome, White with Chrome and White. Whirlpool Corporation works to exceed expectations with appliances that help building professionals create homes of distinction. For this purpose, the company developed – The Inside Advantage(TM). This targeted program offers Powerful Brands, Innovative Products, Targeted Services and Consumer Insight to support building professionals. Whirlpool Corporation is the world’s leading manufacturer and marketer of major home appliances, with annual sales of more than $19 billion, more than 73,000 employees, and more than 70 manufacturing and technology research centers around the world. The company markets Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Gladiator, Brastemp, Bauknecht and other major brand names to consumers in nearly every country around the world. For more information on Whirlpool Corporation and its offerings for building professionals, please visit www.insideadvantage.com or call 1-800-253-3977.
