CLEVELAND--(BUSINESS WIRE)--GE Consumer & Industrial's month-long Earth Day initiative, GE Project Plant-a-Bulb (www.GEProjectPlantaBulb.com), helps consumers consider the environmental and financial benefits of energy efficient lighting, while bringing the lasting beauty and positive effects of perennial flower bulbs to selected Midwestern landscapes in cities such as Cleveland and Chicago. For every unique visitor to www.GEProjectPlantaBulb.com over the next 30 days, GE will plant a corresponding number of flower bulbs, up to 100,000 in total. The plantings will be conducted with the help of environmental and civic organizations. Visitors to the site will find coupons, streaming educational videos, energy lesson plans for teachers and an energy savings calculator that shows consumers how to cut wasteful spending on energy. "Beautifying communities by planting bulbs and other flowers can have an affect that extends well beyond the obvious," says Matt McKenna, president and CEO of Keep America Beautiful. "Visually appealing public spaces have been proven to create an atmosphere that attracts visitors, improves business and commerce, increases surrounding property values, and enhances the quality-of-life for all area residents."
