SOMERSET, N.J., April 29 /PRNewswire/ -- To succeed in this down economy, manufacturers and distributors are shifting marketing budgets online. In 2009, 48% of industrial marketers are increasing their online marketing budgets and 65% of them are pulling investments from traditional marketing activities, according to the results of an annual study of industrial marketing executives conducted by SVM E-Business Solutions. The E-Business Trends in Industrial Marketing study, which surveyed more than 400 marketing executives at U.S.-based manufacturers and distributors, found that online marketing is producing measurable business results for industrial marketers, and the vast majority of respondents are shifting marketing budgets online to compete in this challenging economic climate. "Smart marketers realize that their Website is the most public face of their company," said Bob DeStefano, president of SVM E-Business Solutions. "More prospective customers will visit their Website than will ever visit their offices, see their print ads or flip through their catalog. So, in tough economic times like these, industrial marketers are investing online because it will have the greatest impact on results."
