CLEVELAND--(BUSINESS WIRE)--The Holiday Inn brand is currently undergoing a $1 billion global relaunch—the largest in the hospitality industry with more than 3,200 hotels being updated to improve quality and drive consistency at Holiday Inn and Holiday Inn Express hotels around the world. A redesign of the iconic brand logo required new exterior signage for over 3,200 locations. The signage incorporates energy-efficient, long-life GE Tetra(R) LED lighting systems, which are GE ecomagination certified solutions from Lumination, GE Consumer & Industrial's LED business. The new signage will save Holiday Inn an estimated $4.4 million annually over previous neon and fluorescent lighting ($3 million annual maintenance savings and $1.4 million energy savings). This massive signage project involves more than 20 sign manufacturers creating 9,300 channel letter and box signs with high-performance GE Tetra LED lighting inside. There are more than 270 different lighting configurations across five Holiday Inn brands, where the signs range from 11 inches high to as large as 8 feet. In addition to new signage, the Holiday Inn brand relaunch is focusing on the things that matter most to guests. Changes include new outdoor lighting, building exterior updates and new landscaping; a redesigned lobby with a new, de-cluttered reception desk and a signature scent and music program; refreshed guest rooms include new bedding, a selection of firm and soft pillows and redesigned bathroom features; and a new service training program. The global estate of Holiday Inn brand hotels is expected to be relaunched by the end of 2010. "We are increasing quality and driving consistency across all Holiday Inn properties, and being more contemporary with this major rebranding. It only makes sense to use the greenest signage solution possible," says Angela Brav, chief operating officer, North America, InterContinental Hotels Group. "We are replacing more than 9,300 signs across several countries, so the energy savings GE's LED systems are providing is significant. Plus, they offer proven reliability for even greater savings from a maintenance standpoint and improved brand consistency across all properties."
