New Whirlpool Gold(R) Free-Standing Double Oven Provides Flexibility, While Saving Time and Energy

September 10, 2009

BENTON HARBOR, Mich. (September 10, 2009) – The new Whirlpool Gold(R) free-standing double oven is heating things up with an upper oven that uses 50 percent less energy and preheats in half the time, compared to a full size oven. Using the same cutout space as a range, homeowners can bake at two separate temperatures simultaneously. Additionally, with the double oven’s combined 6.3 cu. ft. capacity, it’s possible to bake a cake, slow roast a turkey with all the side dishes and have all of these ready by mealtime. According to previous Whirlpool Corporation research, the top unmet consumer need when it comes to cooking is energy efficiency. A recent survey revealed 84 percent of consumers said energy – not water or time – is most important to them when it comes to home appliance efficiency." “The Whirlpool brand double oven range provides homeowners with the benefits of a double oven without the built-in cost,” said Tracy Frye, contract senior marketing manager at Whirlpool Corporation. “Whether cooking two different things at once or making smaller meals that do not require heating a full-size oven, homeowners can save time, money and energy.” In addition to the Whirlpool Gold double oven range’s ability to bake, broil and warm in the upper oven, it can toast, eliminating the need for a toaster/toaster oven and freeing up counter space. Both ovens feature the Precise Clean(TM) cycle, which will automatically determine the length of cleaning time needed based on the number of times the oven has been used since the last self-cleaning cycle. The range’s eco-friendly Schott Ceran(R) cooktop contains no toxic heavy metals and minimizes cleanup with a smooth glass surface that withstands intense heat without cracking or chipping. In addition to a 6-inch warming zone on the cooktop, both ovens are also equipped with Sabbath mode, which will not automatically shut off after 12 hours and can maintain a set temperature for extended periods of time. The Whirlpool Gold double oven range is available in white, black and stainless steel. Methodology* This survey was conducted online within the United States by Harris Interactive via its QuickQuery(SM) online omnibus service on behalf of Whirlpool Corporation between December 29 and 31, 2008, among 2,042 U.S. adults aged 18 years and older. Results were weighted as needed for region, age within gender, education, household income and race/ethnicity. Propensity score weighting was also used to adjust for respondents’ propensity to be online. No estimates of theoretical sampling error can be calculated; a full methodology is available. About Whirlpool Corporation Whirlpool Corporation works to exceed expectations with appliances that help building professionals create homes of distinction. The company’s The Inside Advantage(TM) Program offers Powerful Brands, Innovative Products, Targeted Services and Market Insight to support building and design professionals. Whirlpool Corporation is the world's leading manufacturer and marketer of major home appliances, with annual sales of approximately $19 billion in 2008, 70,000 employees, and 67 manufacturing and technology research centers around the world. The company markets Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Brastemp, Consul, Bauknecht and other major brand names to consumers in nearly every country around the world. For more information on Whirlpool Corporation and its offerings for building professionals, please visit insideadvantage.com or call 1-800-952-2537.

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