Biederman Redevelopment Ventures Southwest Chelsea Streetscape Collection Wins The Spark 2009 Design & Architecture Award

November 24, 2009

NEW YORK, Nov. 23 /PRNewswire/ -- The Chelsea Improvement Company, created by Biederman Redevelopment Ventures, has received has received a Silver Prize at The Spark 2009 Design & Architecture Awards for its Southwest Chelsea Streetscape Collection. The Southwest Chelsea Streetscape Collection award submission represented the overall redevelopment of the Chelsea neighborhood in Manhattan, including improvements in signage, lamps, flowerbeds, tree plantings, lighting, signage and liter receptacles. Ignacio Ciocchini, Director of Design for Chelsea Improvement Company, conceived the Streetscape Collection. Biederman Redevelopment Ventures (BRV), which founded the Chelsea Improvement Company in 2007 to oversee the redevelopment of that district, works with New York and cities around the country to consult and bring improvements to their parks and downtown areas. "We're thrilled and delighted that Spark has presented us this award," said Dan Biederman, President of Biederman Redevelopment Ventures Corp. and the Chelsea Improvement Company. "The Southwest Chelsea Streetscape Collection shows how a rundown city district can be transformed into a beautiful area where people move to work and live." The Spark 2009 Design & Architecture Awards are an exciting new competition created to promote great design and designers and encourage people to explore their creativity. Sponsors include: Hewlett-Packard, Autodesk, Guangzhou Design Week, Global Design Network, Hong Kong Designers Association and the British Design Innovation Organization. More than 370 contenders applied to Spark, the unique awards and qualification process that seeks out the best in dazzling design. The judges selected 93 winning designs in one of four categories -- bronze, silver, gold or the ultimate Spark! Winners of the 2009 Spark Design and Architecture Awards are showcased at the Autodesk Gallery at One Market in San Francisco.

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