CAMBRIDGE, Mass., Jan. 11 /PRNewswire/ -- Sustainable Minds, a greener product design software and information company, today announced a partnership with the Industrial Design Society of America (IDSA), the leading organization representing product, interaction, experience and service design, to advance the adoption and integration of ecodesign and sustainability practices in product design. The partnership will bring together software and information to educate, inspire, and ensure that product development organizations have the knowledge, tools, and value systems in place to support greener product design practices. "It's the optimal partnership to catalyze meaningful change," stated Terry Swack, CEO and co-founder of Sustainable Minds. "Our mission is to bring environmental sustainability to mainstream product development and manufacturing in an accessible, empowering, and credible way. Designers have the opportunity and responsibility to change organizations and culture through the products we value and use. Our partnership with IDSA allows us to deliver our ecodesign and life cycle assessment software directly to this community, enabling them to develop new knowledge, skills, and competencies to integrate environmental sustainability into their standard product design processes. We are excited about our partnership with IDSA, and will be offering training and discounted subscriptions to all types of IDSA members -- professionals, educators and students -- to help make this happen." "At IDSA, our goal is to help prepare our members for the challenges that lie ahead, especially in the area of sustainability and ecodesign," stated Clive Roux, executive director of IDSA. "We are excited to now have a more effective tool in place to help designers plan for sustainability and environmental impact assessment. Together, with Sustainable Minds, we can work to advance the understanding and practice of whole systems and life cycle thinking in product design processes. We look forward to working with Sustainable Minds to help us deliver greener product design education to our membership."
