BENTON HARBOR, Mich. (March 17, 2010) – Whirlpool Corporation recently teamed up with Associa, the leader in community association management, to provide appliances through the new Associa Advantage program. “We developed the Associa Advantage program to benefit our homeowners and the associations we serve – at a time when they need us most,” said Mike Mallott, executive vice president of national procurement at Associa. “The goal of this program is to provide our homeowners and communities with significant savings on goods and services for their everyday needs.” The Associa Advantage program is being introduced in three phases, starting with the Atlantic region, which began to rollout this month. Through Associa’s internal Web site, Jenn-Air, Maytag and KitchenAid brand appliances will be available to more than 1.8 million homeowners nationwide in Associa-managed communities by the end of 2010. “Associa understands the products they offer their homeowners directly reflect their reputation and the lives of the homeowners they serve,” said Mitchell Isert, division director at Whirlpool Corporation. “By selecting Whirlpool Corporation as an appliance provider, they are making a strong commitment to these homeowners.” Homeowners will be offered access to the program through associaadvantage.com, where their address and zip code will be validated. Then, homeowners will be able to select products and services that are of interest to them. No monetary transaction will take place over the site — instead products and services will be purchased through a distributor-based network. For more info information about this program, visit associaadvantage.com or call toll free 1-877-585-GOAA. About Whirlpool Corporation Whirlpool Corporation works to exceed expectations with appliances that help building professionals create homes of distinction. The Inside Advantage(TM) is designed to meet the needs of Whirlpool Corporation’s building community customers. More than a program, The Inside Advantage(TM) provides trade customers with the strength of Powerful Brands, Innovative Products, Market Insight and Targeted Services, all from one company. Whirlpool Corporation is the world’s leading manufacturer and marketer of major home appliances, with annual sales of approximately $17 billion in 2009, 67,000 employees, and 67 manufacturing and technology research centers around the world. The company markets Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Brastemp, Consul, Bauknecht and other major brand names to consumers in nearly every country around the world. For more information on Whirlpool Corporation and its offerings for building professionals, please visit insideadvantage.com or call 1-800-952-2537.
