Hooking the Construction Industry on New VELCRO(R) Brand Temporary Carpet Protection

April 05, 2010

Non-woven fabric product secures to and protects carpets in high-traffic job sites, meets industry needs and solves long standing problems with its patented hook technology MANCHESTER, N.H., March 31 /PRNewswire/ -- Velcro USA Inc., the industry leader and inventor of the hook and loop fasteners which have made life easier at home and work for more than 50 years, announced today its latest invention: VELCRO® Brand Temporary Carpet Protection. This unique product, ideal for use in the home construction industry, is a durable, high-quality laminate with a non-woven face and a water resistant, yet breathable film backing that secures to loop carpeting using patented hook technology by the Velcro Companies. VELCRO® Brand Temporary Carpet Protection offers many distinct product features, including: - Durability that protects against spills, dirt, and typical construction foot and wheeled traffic - Does not trap moisture, allowing newly installed carpet adhesive to breathe and cure properly - No adhesive residue left behind to collect dirt and damage carpeting - Easy to install, repositionable and reusable -- saves on material and labor costs - Self-engaging edges allow for easy coverage of large areas without the need for costly, time consuming and failure prone-taping - Custom printing allows for new advertising opportunities, previously unavailable The printable face is a new, distinguishing feature to this product. Velcro USA Inc. will provide custom printing, allowing carpet manufacturers, installers, general contractors, or any customer the opportunity to display their logo on the product and enjoy previously unavailable exposure and advertising.

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