Style Meets Sustainability in New York City's Herald Square

September 02, 2010

Candice Olson and The Portuguese Cork Association Introduce the Natural Beauty of Cork Flooring to North America NEW YORK, Sept. 1 /PRNewswire/ -- New York, a city already famous for high style and a cosmopolitan culture, got a little more chic with the launch of the North American Decor(k) Tour in Herald Square today, courtesy of the Portuguese Cork Association (APCOR). The goal of the Decor(k) Tour - which will visit 16 cities across the United States and Canada - is to educate consumers about the different styles and varieties of Portuguese cork flooring, and will feature a 53 foot-long mobile showroom designed by "Divine Design" host Candice Olson. Inside the showroom, visitors will enjoy a "feet on" experience of cork flooring's unique comfort and resiliency while viewing different room layouts and flooring applications designed by Olson. Additional displays will allow visitors to see how cork stands up to moisture, heavy foot traffic and allergens, providing users with durable, comfortable flooring that can last years. Another important benefit is that cork is the most environmentally friendly flooring choice because it is completely renewable, 100 percent natural and recyclable -- three essential qualities for a modern and environmentally friendly society. Incredible inherent properties, including sound and temperature insulation, cushioning and water resistance provide homeowners even more reasons to choose cork as a flooring option. "The choice of flooring is always an integral element in my designs," said Olson. "When homeowners are building their nests, they must think about how much time will be spent on their floors. Cork flooring is a perfect choice for the home because it can provide a desired, stylish look while remaining functional and environmentally friendly." Through Olson's beautifully designed settings for the Decor(k) Tour, it is easy to see that cork flooring is the ultimate in eco-chic. With inspirational designs ranging from traditional and vintage to artistic and modern, luxurious textures and shades, classic patterns and elegant finishes, the options available for cork flooring in North American homes are truly limitless. It has become a viable contender as the centerpiece of any home. Cork is more than 50 percent air, which makes it lightweight and highly resilient. Consequently, cork often does not show dents or grooves the same way wood flooring can. It has excellent insulating properties and is warmer under foot than a cold tile. It is also allergy free and easy to maintain - great for a healthy, safe home. "Cork has been used as flooring for a very long time because of its natural beauty, durability and renewability," said Piet Dossche, chairman of APCOR North America Flooring Group and president & CEO of USFloors, Inc. "New finishing techniques and improved technologies have revived an interest in cork flooring. No other floor covering can match the combined benefits of cork." Cork's journey begins in the montado (the Portuguese cork oak forest) where the time-honored tradition of the cork harvest takes place. Only after a maturation period of 25 years have these majestic giant cork oak trees carefully transformed their outer shell into a thing of beauty. This natural process gives way to cork flooring. During the harvesting of the bark, which can only take place every nine years, the tree is never cut down or harmed. The quality of cork actually improves with every harvest. The cork oak forest has been developed and maintained to sustain a triple bottom line industry - one that is good for the people, for the planet and for the economy. Portuguese cork makes for authentic, high quality and eco-efficient cork flooring that is created with true craftsmanship and care.

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