Johnson Controls Launches 'Give Five for Greener Living' Microsite

October 05, 2010

Visitors invited to share easy steps that promote green behavior at home, school and work MILWAUKEE, Oct. 4 /PRNewswire/ --Johnson Controls (NYSE: JCI), a global leader in delivering products, services and solutions that increase energy efficiency in buildings, today launched a new microsite, Give Five for Greener Living – www.johnsoncontrols.com/givefivegreen – designed to promote actionable ways to help make saving energy and water at home, work and school an engaging and fun experience. By taking five minutes a day or by doing five things a week, people can help save money and help the planet. To develop the website, Johnson Controls examined research that explores how public engagement and communications change behaviors related to energy and environmental matters. The site focuses on five best practices: 1. Start small. By giving five minutes a day or trying five energy saving measures, people are more apt to make changes in their behaviors. 2. Be specific. The site allows visitors to tailor efforts for home, school or work to meet their specific needs. 3. Go local, then global. The site suggests local websites so people can find ways to have an impact in their local communities before moving on to consider the bigger picture. 4. Have fun. By offering games, creative activities and even jokes, all ages can have fun while learning ways to save money and help the environment. 5. Share ideas. Printable posters and checklists are tools visitors can share to help others find simple ways to change their behavior and promote their commitment to living green.

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