Lutron Kicks Off Energy-Saving Awareness Campaign with National TV Commercials, Energy Website, 2011 Mobile Experience Tour

November 02, 2010

COOPERSBURG, Pa.--(BUSINESS WIRE)--Lutron Electronics wants homeowners and business owners alike to better understand the energy-saving benefits of using its dimmers, sensors, appliance controls and automated shading systems. To that end, Lutron is pleased to announce the launch of a national, energy-saving awareness campaign with an aggressive goal: to get every home in the United States to replace two light switches with energy-saving dimmers. Lutron is taking its message to millions of homes in America by way of four, 30-second TV commercials, which will air nationally on the Home and Garden Television (HGTV) and Do It Yourself (DIY) networks now through early 2011. The commercials feature Lutron’s new C·L (for use with dimmable CFLs and LEDs) and eco-dim® dimmer collections, which, when used in a home, can save up to $50 and $30, respectively, in energy savings, per dimmer, per year.

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