New cladding product helps achieve sustainability goals DUBAI, Dec. 2, 2010 /PRNewswire/ -- Novelis was honored in November with a Silver Gaia Award at the Big 5 international building and construction exhibition in Dubai. The award recognizes the environmental benefits of the company's pre-painted cladding sheet ff2ECOplus, which was developed to meet the low-carbon requirements of the Masdar City project in Abu Dhabi. The Big 5 is the largest building and construction trade show in the Middle East. The aim of the Gaia Awards, now in its third year, is to raise the profile of environmentally responsible building products and services in the Arabian Gulf region that reflect the growing desire to "build green." Novelis' ff2ECOplus is a high performance, pre-painted aluminum facade product that meets the Masdar City requirements for building materials with the lowest possible carbon footprint, taking into account production and end-of-life recyclability. Recycling saves 95 percent of the energy and greenhouse gas emissions associated with the production of primary aluminum. Furthermore, ff2ECOplus, with its high strength and excellent formability, is extremely durable with low life-cycle maintenance requirements.
