Building knowledge and connections

Social Media for Home Builders 2.0 is Released

June 07, 2011

ATLANTA, June 6, 2011 /PRNewswire/ -- Home builders who are still searching for ROI from social marketing are in luck. With the release of the second edition of Social Media for Home Builders 2.0: It's Easier Than You Think, they will learn how to build an effective social marketing program using blogs, Facebook, Twitter, LinkedIn, YouTube and other tools. Author Carol M. Flammer, MIRM, CAPS, CSP helps readers understand social media and construct a strategic plan for attracting more prospects, following up on leads and closing on more homes. Released by BuilderBooks, the publishing arm of the National Association of Home Builders (NAHB), the book includes case studies showing results ranging from a 25-300 percent increase in website traffic, to increased customer referrals through using social media. Social Media for Home Builders 2.0: It's Easier Than You Think, speaks specifically to the needs of the real estate industry, and teaches home builders how to build a social media presence from the ground up. The updated edition includes even more examples, details and strategies than the first edition, featuring examples of specific social media campaigns and their sales results by builder type; sample tweets and Twitter campaigns to draw foot traffic to homes and communities; and new research on how people are using social media. Flammer outlines in a clear, concise style how to engage consumers through social media. She provides content suggestions for creating and maintaining a blog, and includes real-life examples of successful blogs that have attracted readers. Flammer also provides details on how to: * Improve search engine optimization (SEO) * Gain Facebook friends and Twitter followers * Find the right social media groups * Run social media campaigns * Optimize websites, blogs and other social networking sites * Track, analyze and improve results Carol Flammer is a public relations and social media marketing expert, strategist and consultant. With 20 years of experience, Carol has established herself as the "go to" person for real estate and construction products public relations and social media. Carol is the founder of Atlanta Real Estate Forum, president of Flammer Relations, Inc., and managing partner of mRELEVANCE, LLC, an Internet marketing, social media and public relations firm with offices in Atlanta and Chicago. Social Media for Home Builders 2.0: It's Easier Than You Think is available for purchase at


Unilock Benjamin Moore