Consumer-Driven Campaign Will Revitalize and Repaint the Main Streets of 20 U.S. and Canadian Communities MONTVALE, N.J., May 22, 2013 /PRNewswire/ -- Benjamin Moore, North America's most respected paint manufacturer and color authority, announced today its biggest initiative ever to revitalize communities across North America through the launch of "Main Street Matters." The campaign asks consumers around the country to cast their vote online for which 20 Main Streets should be revitalized of the more than 100 North American cities nominated at www.paintwhatmatters.com. The effort will be undertaken with the help of multiple partner organizations around the country, including Make It Right, a long-time partner of Benjamin Moore that was founded by actor-philanthropist Brad Pitt. Brad Pitt will be lending his voice in support of the effort that Benjamin Moore is undertaking with Main Street Matters. In addition to partner organizations, this effort will be brought to life with local Benjamin Moore dealers and in conjunction with local municipalities, small businesses and local Chambers of Commerce. The effort will begin this summer and the work on repainting these Main Streets will be completed over the next year.
