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Web Site Designed to Meet Specific Needs of Building and Design Professionals

BENTON HARBOR, MI (July 31, 2006) - Whirlpool Corporation announces the re-launch of Insideadvantage.com to meet the needs of its trade partners and other building and design professionals. The new Web site provides more robust search capabilities, easier navigation and in-depth content. Additionally, Insideadvantage.com is the only Web site that allows users to compare products across the company's brands, including Whirlpool, KitchenAid, Estate and Gladiator brands. 
Similar information on Maytag, Jenn-Air and Amana brands will be added to Insideadvantage.com in the months to come.

"Insideadvantage.com is different from our corporate Web site in that it was designed to specifically meet the needs of our trade partners. 
Whether it's the specs on the latest product innovations, industry trends, ENERGY STAR(R) qualified product information or special services, industry pros can easily find what they need to make their jobs easier," said Tracy Frye, contract marketing manager at Whirlpool Corporation.

Whirlpool Corporation introduced a program nearly a decade ago developed to meet the specific needs of its trade partners - The Inside Advantage(TM). As Whirlpool Corporation grows, its offerings through the program grow stronger. The Inside Advantage(TM) allows trade partners to leverage the strength of powerful brands that consumers recognize, innovative products, consumer insight, and targeted services, all from one company.

Whirlpool Corporation is the world's leading manufacturer and marketer of major home appliances, with annual sales of more than $19 billion, more than 80,000 employees, and more than 60 manufacturing and technology research centers around the world. The company markets Whirlpool, Maytag, KitchenAid, Gladiator, Jenn-Air, Amana, Brastemp, Bauknecht and other major brand names to consumers in nearly every country around the world.  For more information on Whirlpool Corporation and its offerings for building professionals, please visit Insideadvantage.com or call 800-253-3977.