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New Courses Featured This Month |
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Quartz Surfacing Basics
Provides an overview of quartz surfacing materials in terms of its performance capabilities, sustainable attributes, and endless design possibilities for both residential and commercial construction and design applications.
READ MORE... |
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The Value of Exterior Insulation through the use of EIFS
Provides an overview of the positive attributes of Continuous Exterior Insulation (CI) and Exterior Insulation Finishing Systems (EIFS), including components, finish options, and applications. As well, a discussion on how they fit into today’s sustainable design practices is presented.
READ MORE... |
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Marketing Tips |
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Marketing Tips Provided by Architect Profits
Tip #10 - Playing Hard To Get
This one goes hand in hand with being an authority; you also need to create a “wizard” status to explain that it is not 100% positive that the client will be able to benefit from your expertise. Since you’ve already established that you are the authority, it is now time to show that you don’t work on all projects and neither do you work with everybody that comes your way. Maintenance of the “wizard” status is by always being ahead of the pack with how the latest benefits of any new development in architecture really apply to what clients want, not your peer, to increase the “I want you and only you” factor.
Tools to use: You need to project the image that you don’t need nor will you see just any client that walks in off the street (neither should you ever be in such a position). Amongst other things, the “wizard” status is developed with tools such as an “application” required for entry into the practice (information that you will use to know more about the client), a consultation packet (to show that you are the authority), a sales packet (to put down all the possible walls), other architect’s endorsements, and client testimonials are all things that will position you well beyond the “average” architect down the street. When a client remarks on any of these things, reinforce it with a “you’re right, we’re not like all the rest” statement.
Architect Profits currently sponsors an online education course on the AEC Daily website. Learn more... |
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AEC Daily Bulletin - August 2010 |
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Events + Conferences |
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FREE ADMISSION TO MARMOMACC IN VERONA, ITALY
(WEDNESDAY, SEPTEMBER 29 – SATURDAY, OCTOBER 2, 2010)
MARMOMACC, the leading international stone industry trade show, is offering free admission to trade visitors who pre-register online. By pre-registering before September 23rd visitors will be able to print your own entry badge, thereby saving over $40.
Visit www.marmomacc.com/freebadge2010 to register for a free four-day pass (one entry per day). When registering you will be prompted to insert an ID Code and a Control Code. Please use the following codes:
ID Code: 201003
Control Code: 292830
You will receive a confirmation e-mail that will allow you to print your pass. Just bring this printout to Marmomacc to avoid long lines at the entrance to the show.
There is a limit of a single registration per valid e-mail address provided. |
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AIA Continuing Education Seminars |
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PRODUCT APPLICATIONS AND SUSTAINABLE BUILDING TECHNOLOGIES - Montrose
August 24, 2010 - 7.5 AIA CES Learning Unit (LU) credits
For more information click here.
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PRODUCT APPLICATIONS AND SUSTAINABLE BUILDING TECHNOLOGIES - Glenwood Springs
August 26, 2010 - 7.5 AIA CES Learning Unit (LU) credits
For more information click here.
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TOMORROW: Free CDT 101 Webinar
Still debating taking the Construction Documents Technologist (CDT) certificate exam? Participate in a FREE webinar on the CDT certificate Tuesday, August 17, at 2pm ET. The CDT 101 webinar is an opportunity to learn about the benefits of CSI's Construction Documents Technologist certificate. The webinar will cover the requirements and resources needed for successful exam preparation and study. Register now for this FREE webinar!
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August 20 – FINAL Registration Deadline Fall Exams CDT, CCS, CCCA, CCPR
The FINAL registration deadline for the fall CDT and advanced certification exams (CCS, CCCA, CCPR) is August 20, 2010! To register for an exam, or for more information visit www.csinet.org/certification. The exams will be offered the week of September 20 - 25, 2010 at locations around the country.
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Aug. 24 – Sustainability Practice Group Meeting
Did you miss the last Sustainability Practice Group webinar meeting, “When LEED Credits are Audited”? View the recorded webinar. The next meeting is Tuesday, August 24, 2010, 3-4pm ET, “The Future of Sustainability: Integrating and Regenerating the Health of our Social and Ecological Systems.” Join this practice group – it’s free!
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September 14 Webinar - Negotiation Skills for Construction Professionals
After receiving high marks at CONSTRUCT2010, Chuck Doran brings “Negotiation Skills for Construction Professional” to CSI Webinars. Based on principles developed at the Harvard Negotiation Project and the bestseller "Getting To Yes," this webinar is designed to build your capacity to negotiate collaboratively, producing better outcomes for all construction teams while enhancing the long-term working relationships between architects, specifiers, owners, contractors, product reps and manufacturers. Join Chuck Doran, a Senior Negotiation Instructor with MWI, for a 90-minute webinar using examples taken from the job site that will introduce you to a systematic and strategic approach to decision making that will help you effectively negotiate change orders, contracts and create better deals with business partners, contractors and clients. Learn more, or register.
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Sept. 21 Webinar - Guide Specifications: A Marketing Tool for Manufacturers and Sales Reps
Building product manufacturers often provide guide specs to specifiers for use as starting points in the writing of project specifications. A simple guide spec is a useful tool, but much more can be accomplished when a manufacturer understands the guide spec’s potential. A well-crafted guide spec, employing CSI’s principles of specifying, can educate the design professional, hold the keys to successful installation, and build trust between the manufacturer and the design team. This course, led by two experienced specifiers with expertise in guide specification writing, will help suppliers identify whether a guide spec would be a valuable addition to the product literature. The course will offer insight into preparing documents that will be valuable to design professionals, contractors, and customers. Learn more or register.
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