Provides industry-leading content that easily integrates with CRM and Sales Force Automation (SFA) systems for smoother workflow, more leads, and increased sales NEW YORK, March 11 /PRNewswire-FirstCall/ -- McGraw-Hill Construction, part of The McGraw-Hill Companies (NYSE:MHP) and the leading provider of information and intelligence to the construction industry, today announced the launch of Network Express. Network Express provides comprehensive project information from the industry-leading McGraw-Hill Construction Network(R), built on the Dodge database, for easy and flexible integration with CRM systems. The service also offers company data that has been cleansed of duplication, as well as leads generated from the McGraw-Hill Construction Sweets Network, media sites, and Target Leads/Spec Alerts. "Many leading companies in the design and construction industry are increasingly investing in CRM systems to help their sales and marketing teams focus their efforts and identify and pursue the best opportunities. A CRM system is a great starting point, but to be successful you have to fill it with prospects and promising sales leads. That's what Network Express will do," said Potoula Chresomales, vice president of marketing and product development for McGraw-Hill Construction. "Network Express provides a daily feed of our construction leads from the McGraw-Hill Construction Network(R) directly and seamlessly into any CRM system. Network Express will turbo-charge a company's CRM investment," she added. McGraw-Hill Construction has led the industry in content for more than a century. The Dodge database contains over 90% of all construction projects in the U.S. and Canada with construction values of $500,000 or more, plus: -- 56% of the projects are private -- 1.4 million companies -- Coverage in the planning, bid, and post-bid stages of construction McGraw-Hill also uses the Dodge database to pre-qualify users of the Sweets Network (www.Sweets.com), building product information, www.ArchitecturalRecord.com,and www.ENR.com to provide a broader range of leads that support the full spectrum of its clients' sales and marketing activities. Network Express now provides easy integration of this content directly into any CRM system. It enables front-line sales personnel to quickly identify and prioritize people, companies, and projects of interest. Users can also follow up on hot sales leads from McGraw-Hill Construction Media and the Sweets Network, access plans and specifications, track project status through the sales cycle, and maximize their personal productivity -- resulting in better business decisions that yield more profitable results.
