Trex® Captures Top Marks for Brand Familiarity and Usage in Builder Magazine's 2012 Study

March 07, 2012

WINCHESTER, Va., March 6, 2012 /PRNewswire/ -- Trex earned first-place rankings across multiple categories in Builder magazine's 2012 Brand Use Study. Proving the power of the Trex brand, the world's leading manufacturer of wood alternative decking and railing was named number one in "brand familiarity," "brand used the most," and "brand used in the past two years" in the composite/PVC decking category. Trex also captured high marks for "quality" with both its decking and exterior trim products. Trex consistently captures the top spot in the major brand categories of the annual Builder magazine study. During each of the past five years, Trex has secured first place in the "brand familiarity," "brand used the most" and "brand used in the past two years" categories. In addition, Trex's first-place lead in all three of these categories has continued to grow year-over-year. The 2012 Brand Use Study conducted by Hanley Wood Publishing and Readex Research, an independent research company, surveys more than 10,000 readers of Builder magazine on materials across 80 product categories. The full study will be published in the April 2012 issue of Builder. For more information about Trex and its products, visit trex.com.

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