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3M Architectural Markets + Todd Bracher Unveils “Virtual LED” Technology at WantedDesign

May 23, 2012

ST. PAUL, Minn.--(BUSINESS WIRE)--3M Architectural Markets made its debut in the lighting market in a dramatic fashion, collaborating with designer Todd Bracher to showcase an innovative, state-of-the-art new lighting effect at this year’s WantedDesign event at Tunnel in the Terminal Stores during New York Design Week. The “Virtual LED,” enabled by 3M technology, was revealed via an experimental iteration of the company’s modular architectural lighting system known as Lightfalls, designed by Todd Bracher. The “Virtual LED” and the Lightfalls system are born from the marriage of Todd Bracher’s creative vision and 3M’s technical prowess, Lightfalls capitalizes on the laws of physics to distribute light from a single LED source over a large space to create a “Virtual LED” driven by 3M technology. The key to enabling the “Virtual LED” is a more than 98% reflective proprietary 3M film that efficiently steers the light of a single LED from one module to another. The final effect creates the image of multiple LED bulbs when in reality there is only one. 3M’s new lighting line is built on the principle that physics driven solutions are the counterpart of good design, which align with Bracher’s core design ideals.


Unilock Benjamin Moore