Year-long celebration includes refreshed brand, new Formica® Laminate Anniversary Collection and 'Formica Forever' book CINCINNATI, Jan. 15, 2013 /PRNewswire/ -- Formica Group, the inventor of laminate, marks 100 years of invention, innovation and design leadership in 2013 and enters a year-long global celebration of the Formica® brand and its past, present and future impact on residential and commercial design. Formica Group partnered with world-renowned design consultancy Pentagram to create an engaging 2013 anniversary campaign for its iconic Formica® brand, including: • "Formica Forever" 100-year logos and supporting brand elements to be used throughout 2013 • A Formica® Laminate Anniversary Collection, featuring 12 new graphic patterns based on the brand and its history; unveiled around the world in 2013 • A celebratory book, Formica Forever, that chronicles 100 years of history, design, cultural impact and business expansion; available mid-year 2013 The Formica Group Anniversary Collection debuts in North America January 22 at the 2013 International Builders' Show in Las Vegas, Nev. All anniversary elements, as well as reporting on global events, will be presented on www.formicaforever.com.
