Frank Lloyd Wright's "Usonia" Now on Display at SC Johnson

May 06, 2013

Company's Free Tour Program Invites Visitors To Explore Inspired Architecture, Artifacts and More RACINE, Wis., May 3, 2013 /PRNewswire/ -- Today, SC Johnson unveils Usonia: Frank Lloyd Wright's Vision Of The American Home, a new, free exhibit at The SC Johnson Gallery: At Home with Frank Lloyd Wright , located on the company's Racine, Wis. campus. Wright and SC Johnson – the family company known for trusted home products such as Windex® and Pledge® – have enjoyed a robust partnership for more than 75 years. This exhibit expands on that legacy celebrating "Usonia," a term that describes Wright's architectural vision for the development of cities featuring affordable and practical, yet beautiful, homes. Wright designed his first Usonian home during the Great Depression as a way to bring great architecture to every person, a challenge which concerned him throughout his career. Usonian homes took a new approach to construction, utilizing less-expensive materials and commonly excluded basements and attics. There was always a strong visual connection between the interior and exterior spaces as well as a focus on the main living areas, including the fireplace, encouraging families to gather together. Through his Usonian period, Wright pioneered new and innovative ideas related to energy, space and material efficiency.

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